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Research papers

Operational databases and the European beverage market

This paper talks about what Canadean are, what we mean by operational databases and then draw on those databases to show you what is happening in the European Beverage Industry. Mostly, however, I want to talk about beer and in particular try to...

Catalogue: Seminar 1990: Countdown to 1992
Author: Ian Pressnell
June 15, 1990
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Citation

Pressnell, I. (1990a, June 15). Operational databases and the European beverage market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/operational-databases-and-the-european-beverage-market


Research papers

What do we want, and how do we get it?

This paper is concerned with how Young & Rubicam is tackling these 2 issues. It describes how we use the existing research to plan media, and what steps we are taking to augment it. These include working with the JICÏ system in the UK to try to...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Jane Perry
June 15, 1990
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Citation

Perry, J. (1990a, June 15). What do we want, and how do we get it?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-we-want-and-how-do-we-get-it-


Research papers

Research requirements of a mail order house

For La Redoute, 1992 Europe is a process in which the group has already engaged itself. Irrespective of the measures taken at Community level, La Redoute has to ask itself two fundamental questions: our trade at European level, can it be...

Catalogue: Seminar 1990: Countdown to 1992
Author: Martine Lekeu
June 15, 1990
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Citation

Lekeu, M. (1990a, June 15). Research requirements of a mail order house. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-requirements-of-a-mail-order-house


Research papers

European quality management in perspective

Today, many European companies already have a positive quality image, mainly because of superior craftmanship, technological excellence or product exclusiveness. Others have adopted quality management as their principal strategy for enhancing or...

Catalogue: Seminar 1990: Countdown to 1992
Author: Kees van Ham
June 15, 1990
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Citation

van Ham, K. (1990a, June 15). European quality management in perspective. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/european-quality-management-in-perspective


Research papers

The human resources management consultant in the Europe of 1992

In this paper I will attempt to describe the organisation of human resources management in European companies, and the impact of the building of Europe in that area, today and in the future. I will speak particularly of multinational companies, but...

Catalogue: Seminar 1990: Countdown to 1992
Author: Denise Annandale-Massa
June 15, 1990
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Citation

Annandale-Massa, D. (1990a, June 15). The human resources management consultant in the Europe of 1992. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-human-resources-management-consultant-in-the-europe-of-1992


Research papers

The automotive industry in post-1992 Europe

We can speak meaningfully about the European Automobile Industry only by placing it in its world context. After a brief glance at the automobile industry and the automobile market in Europe today, we will analyze some probable influences on this...

Catalogue: Seminar 1990: Countdown to 1992
Author: Daniel Leconte
June 15, 1990
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Citation

Leconte, D. (1990a, June 15). The automotive industry in post-1992 Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-automotive-industry-in-post-1992-europe


Research papers

Standardizing research in a heterogeneous Europe?

Structural changes in Europe and in the environment of the firm are affecting European marketing strategies and the need for information. Information will have to be future-oriented, will have to predict consequences, will have to cover the European...

Catalogue: Seminar 1990: Countdown to 1992
Author: Dirk Huisman
Company: SKIM
June 15, 1990
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Citation

Huisman, D. (1990a, June 15). Standardizing research in a heterogeneous Europe?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standardizing-research-in-a-heterogeneous-europe-


Research papers

Conclusions

This seminar was, from the beginning, planned to be ambitious in its objectives. The programme was to clarify the key issues facing management and marketing across a range of important fields. The speakers were to be eminent, especially by...

Catalogue: Seminar 1990: Countdown to 1992
Author: Peter Tyler
June 15, 1990
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Citation

Tyler, P. (1990a, June 15). Conclusions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusions-3438


Research papers

The challenges and opportunities for new product development in the FMCG industry

The objectives of this paper are to suggest the need for a definition of ’major’ new products in the FMCG industry and to outline the challenges and opportunities for European new product development as we approach the Single Market. The...

Catalogue: Seminar 1990: New Product Development
Author: Bill Ramsay
June 15, 1990
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Citation

Ramsay, B. (1990a, June 15). The challenges and opportunities for new product development in the FMCG industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenges-and-opportunities-for-new-product-development-in-the-fmcg-industry